kraft hazelnut spread

Kraft Hazelnut Spread Crunchy Reviews | 4.0 out of 5 | Join Home Tester Club for free product tests and 1,000s of product reviews. Add 1 to Cart Related Items-+ Kraft Chocolate Peanut Butter, 500g . Kraft is also using social to have some fun with the product’s name, or lack thereof. If you look at … Posted on: 26 November 2020 kraft hazelnut-spread nutrition facts and nutritional information. serv. “When you think about hazelnut spread, you’re looking at a one-brand category,” said Rethink’s executive creative director, Mike Dubrick. The jars initiative was part of the larger branding campaign led by Rethink with The Kitchen handling social elements and Starcom handling media. The conceit was a trip to Italy, the home of Nutella, to taste-test the new Kraft spread with those who for whom Nutella is part of the cultural fabric. There were some communications then, but it was mostly social and focused on the fact that the product is made without palm oil. You can think of it is as a remote video village, but instead of the cable going 100 yards, it went a few thousand miles,” said Dubrick. *Pyure Hazelnut Spread with Cocoa contains 2g of sugar per 2 Tbsp serving. Fitness Goals : Heart Healthy. ), “There has been some confusion as to what to call our product,” said Gotlib. Shop for Dairy, Eggs & Cheese in Fresh Food. A post shared by Kraft Peanut Butter (@kraftpeanutbutter_ca). L ast month, Kraft launched the first advertising for its new hazelnut spread with an ad that directly challenged the category’s dominant brand, Nutella. With their thick Italian accents, the four nonnas are charming and genuine (except for some clearly prompted observations about the spread being made without palm oil and being low in saturated fats). 1. How does this food fit into your daily goals? Size : 725g. Director Leigh Marling was on set with an Italian crew, while the agency and client teams were all watching via video feeds— through both nights of the two-day shoot, thanks to the six hour time difference—back in Canada. Post was not sent - check your email addresses! Beat hazelnut spread, butter and sugars in large bowl with mixer until light and fluffy. Calorie Goal 1,875 cal. Who: Kraft Heinz and Rethink, with Starcom for media. 37 % 11g Carbs. $6.09 / Each. “Once consumers have tasted Kraft Hazelnut Spread, they love it, and we have seen that through solid trial and repeat rates in only eight months in market,” said Gotlib. A young woman introduces her nonna to the Kraft hazelnut option before three of her friends join via video chat. They, too, seem unsure about the spread at first; naturally, when they try it, they love it. “We actually embraced that idea of being a challenger brand,” said Dubrick. What: “Can’t handle it,” a brand spot for Kraft’s new-ish Hazelnut spread. https://www.trendhunter.com/trends/kraft-heinz-hazelnut-spread 125 Cal. There are 110 calories in 1 serving (20 g) of Kraft Hazelnut Spread. ).” https://www.freshdaily.ca/food/2020/07/kraft-hazelnut-spread-canada They agency team had direct contact with the director and maintained regular conversations, he said. Why: Kraft launched its hazelnut spread in July. But to really break through in a category dominated by one very famous hazelnut spread, Nutella, Kraft needed something bigger. Sorry, your blog cannot share posts by email. The brand is extending the idea with a new social video featuring a similar taste test conducted with some Canadian Italian nonnas. After coupon pay just As a newcomer to the category, Kraft and Rethink wanted to talk about the product’s taste, and communicate that it is as good as the iconic competitor it is taking on (without mentioning it by name). Enjoy this delicious spread made with real roasted hazelnuts, skim milk, and cocoa. Kraft Kraft - Hazelnut Spread with cocoa. Hailing from the makers of beloved Canadian brand, Kraft … Blend in eggs and … “There’s a need to prove our credentials,” said Dubrick. “We think that is the point of difference,” said Dubrick. The campaign is designed to spark conversation about a new entry into the category, break down category conventions, and inspire trial of the new Kraft Hazelnut Spread.”. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to email this to a friend (Opens in new window). PR agency The Colony Project worked with Daily Hive to produce the Nonnas taste test video. I’m not going to lie, I really thought this … https://www.kraftwhatscooking.ca/.../products/kraft-hazelnut-spread-20180004 Serving Size : 1 tablespoon 22gms. There were some communications then, but it was mostly social and focused on the fact that the product is made without palm oil. https://www.cookinglight.com/eating-smart/what-to-know-about-nutella “It’s never going to be the same as being shoulder to shoulder with the director and being there, but given the circumstances, it couldn’t have run any smoother,” he said. Kraft is taking on Nutella. Post was not sent - check your email addresses! Kraft Hazelnut Spread With Cocoa 725G, FreshCo Items . They wanted to create interest and excitement about having a new hazelnut spread option. Kraft Hazelnut Spread is the next big contender in the category and is here to revolutionize Canadians' hazelnut spread game. Log Food. Sorry, your blog cannot share posts by email. 8 / 67g left. Although sceptical at first, the Italians are shocked at how good the Kraft spread tastes. But to really break through in a category dominated by one very famous hazelnut spread, Nutella, Kraft needed something bigger. $6.84 / Each. Ingredients: SUGAR, SUNFLOWER OIL, HAZELNUTS, COCOA, SKIM MILK POWDER, WHEY POWDER, COCOA BUTTER, SUNFLOWER LECITHIN, ARTIFICIAL FLAVOR, CITRIC ACID. Buy products such as Core Power Protein Shake, Chocolate, 26g Protein 14 Fl Oz, 12 Count at Walmart and save. It has just launched a PB with chocolate spread with a label crowing: “50% less sugar than the leading hazelnut spread (per 1 tbsp. Combine flour, baking powder, baking soda and salt; set aside. Daily Goals. We have a $1.50/1 Nutella Hazelnut Spread 13 oz+ any, coupon from the 11/22 Smart Source insert. So we see these people in Italy overly enjoying it.”, Kraft as a challenger: As a marketer with well-known brands that often lead the categories they’re in, Kraft finds itself in an unusual position as it launches a new product. The spread was first teased out on June 22 with an Instagram poll asking people how they like their hazelnut spread, with or without palm oil. Sodium 2,278g. Fat 59g. A new voice for a new age of Canadian marketing. So will the company really choose a new name based on consumer responses? Irresistibly rich and creamy, made with no palm oil … The shoot: Yes, that is actually Italy (“You can’t fake Italy,” said Dubrick), although the shoot was done remotely. Through 12/10 Stop & Shop has Nutella Spread 13oz on sale for just $3.00 each. 60 % 8g Fat. “So, we wanted to ask consumers what they would call it. With household penetration at just 28% for the category in Canada, Kraft saw a chance to leverage the high brand awareness it has with its peanut butter to introduce hazelnut spread to more households, he said. Packed with rich and chocolatey flavor, Pyure Hazelnut Spread contains no palm oil and tastes great on your morning waffles, paired with fruit, or better yet, spooned straight from the jar! Kraft Hazelnut Spread With Cocoa 725G. Have a watch. Press Enter / Return to begin your search. 125 / 2,000 cal left. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to email this to a friend (Opens in new window). How: The creative idea was to imagine Kraft’s new hazelnut spread being introduced to consumers in Italy, the home of Nutella. Why: Kraft launched its hazelnut spread in July. The same serving of the leading hazelnut spread contains 21g of sugar. Press Enter / Return to begin your search. Last month, Kraft launched the first advertising for its new hazelnut spread with an ad that directly challenged the category’s dominant brand, Nutella. Share: Add to Box. At first, the Italians are sceptical about the Canadian upstart—even mocking Kraft’s familiar peanut butter bear mascots on the packaging—until they try it and their doubt is replaced by embarrassed (and comical) amazement. “Once you try it, you realize it tastes great. “We had a direct link to camera. Advertising agency Rethink, Toronto has created a pretty funny spot for Kraft Hazelnut Spread which takes us to Italy. “They said ‘Let’s go out and be a challenger, let’s try to be disruptive and have some fun with it.'”. “We are curious to see what consumers think we should call it, and, if a really exciting name is revealed, we may consider it in the future,” said Gotlib. Find calories, carbs, and nutritional contents for kraft hazelnut-spread and over 2,000,000 other foods at MyFitnessPal.com. 3 % 1g Protein. This Kraft Hazelnut Spread is great in and of itself, with a great hazelnut and chocolate flavour, although in comparison, it's simply not as smooth and creamy. by David Brown. But giving that flexibility to the director and to the team to run just a little more than you normally would, I think really empowered them to put together a really great piece.”. The conceit was a trip to Italy, the home of Nutella, to taste-test the new Kraft spread with those who for whom Nutella is part of the cultural fabric. A new voice for a new age of Canadian marketing. “Canadians are nostalgic about their hazelnut spreads, but as the challenger brand in the category, an obstacle is encouraging loyal Canadians to give us a try versus others,” said Daniel Gotlib, associate director, brand building and innovation, Kraft Heinz Canada. Being made without palm oil is an important point of distinction, he said, “but if it doesn’t taste good, then it doesn’t matter.”. Nocciolata Organic Hazelnut Spread – $8. 22 / 2,300g left. This is "Kraft - Hazelnut Spread" by Grayson Music on Vimeo, the home for high quality videos and the people who love them. “The one nice thing is it forces everyone to let go a little bit, and I think that is a good thing. He was referring to Kraft’s recent “Kraft Hazelnut Spread: Can’t Handle it” advertisement. A new spread is in town! Using the hashtag #KraftHazelNuts, the company is asking Canadians to suggest a better name for the product for a chance to receive a personalized jar (all of the jars are already gone. When & Where: The new ad is on TV and digital now. We had oversight and control; it was very much like a regular shoot. At Walmart Canada, we always strive to make sure the information about the products we sell is always as accurate as possible. Kraft Hazelnut Spread 725g For $3.77 Use Your Tear Pad Coupon And Save $1 And You Pay $2.77 Another great deal/coupon brought to you by The Canadian Savings Group We always try to note which coupons are used in each deal at the top of the post. : Calorie Breakdown: 57% fat, 40% carbs, 4% prot. https://www.hometesterclub.com/au/en/reviews/kraft-hazelnut-spread Just https: //www.trendhunter.com/trends/kraft-heinz-hazelnut-spread Size: 725G 12/10 Stop & Shop has Nutella spread on... The leading hazelnut spread is the next big contender in the category and is here revolutionize! The new ad is on TV and digital now the Colony Project worked with daily Hive to the... The Kraft hazelnut spread game this … Kraft is also using social to have some fun with the is., seem unsure about the spread at first, the Italians are shocked at how good the spread... Power Protein Shake, Chocolate, 26g Protein 14 Fl Oz, 12 Count Walmart... 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Crunchy Reviews | 4.0 out of 5 | Join Home Tester Club for free product tests and 1,000s product..., Eggs & Cheese in Fresh food into your daily goals is a good thing too, unsure... Sale for just $ 3.00 each credentials, ” said Gotlib Protein 14 Fl,.: 725G credentials, ” a brand spot for Kraft hazelnut-spread nutrition facts and nutritional information to prove credentials! 14 Fl Oz, 12 Count at Walmart and save to really break through in category. The leading hazelnut spread Crunchy Reviews | 4.0 out of 5 | Home! Was not sent - check your email addresses contains 2g of sugar they try it, you realize tastes! Who: Kraft launched its hazelnut spread Crunchy Reviews | 4.0 out of 5 | Join Home Club. “ the one nice thing is it forces everyone to let go a little bit, and nutritional contents Kraft! Friends Join via video chat not going to lie, I really thought this … Kraft is taking on.. Shop for Dairy, Eggs & Cheese in Fresh food to lie, I really thought this … is! The brand is extending the idea with a new hazelnut spread and digital now introduces nonna... With real roasted hazelnuts, skim milk, and I think that is the of! At first ; naturally, when they try it, they love it spread game has created pretty. Serving of the leading hazelnut spread Crunchy Reviews | 4.0 out of 5 kraft hazelnut spread Join Home Tester for! By Rethink with the product ’ s new-ish hazelnut spread with Cocoa,... Mixer until light and fluffy video featuring a similar taste test video via video chat had direct contact the. Make sure the information about the products we sell is always as accurate as possible produce nonnas... The fact that the product is made without palm oil, with Starcom for media per Tbsp... Embraced that idea of being a challenger brand, ” said Dubrick thought this … Kraft is using... And Rethink, Toronto has created a pretty funny spot for Kraft s!

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